Steve Jobs brought us all to a standstill when he unveiled Apple’s new tablet PC, the iPad. Multi-media functionality, eBook support, eReader software and the iBookstore confirm that Apple is jumping into the eBook market with both feet. But what does the iPad mean for publishers? From what’s currently known, we suggest there are four important implications: 1) Building iBooks: ePub Steve Jobs explicitly stated that the iPad will use the free and open eBook format standard − ePub. This is a surprising but welcome move for Apple to embrace a non-proprietary media format − and terrific news for the publishing industry. It will make it easy for publishers who have already adopted ePub to capitalize on the iPad and realize an even greater return on investment. We are already working with many of you to produce ePub content and are preparing for significant growth in volume ahead of the iPad’s release. However, it’s important to note that while ePub is a
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