The Growth chart of Apple Inc

The case study done by Faber Novel tells you how and why was Apple able to beat Microsoft and Google. See the growth chart below, in 2000 no one would ever had thought that Apple can grow so fast and even think of competing Microsoft or Google.

“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, […] you can often times arrive at some very elegant and simple solutions.” Steve Jobs1

At Apple Inc, they talk about Vision, Focus and Goal.

Vision: Apple identifies needs and use cases to make decisions about function and technologies.

Focus: Drops 20 % of non-required functionality to perfectly design 80 % of key user needs.

Goal: Attention to details leads to excellence in user experience.

MacMasters would soon be releasing the case study which will give you more sight on this topic. This 50 page pdf file would help you understand the power behind Apple's success.

1 Q&A: Jobs on iPod's Cultural Impact, Newsweek, 10/16/2010

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