It has now been 4 years when Apple Inc. had launched its most innovative and the most popular product in the year '07. The iPhone not only transformed the mobile industry, but has also given a few face to Apple. Before the launch of iPhone Apple and the details of Apple business was not so popular among masses specially in non European and Asian countries. If you have a look at Apple and its business in last four years, you can see that the market cap has increased three times. No one would have ever thought this can happen in next four years. In 2007, Apple was nearly 10 years into a fantastic business turnaround. Propelled by the early success of the iMac and pushed further into the black with the iBook, iPod, iTunes and the transition to Intel processors, the iPhone took Apple into an entirely different direction. Four years after the first iPhone was released, a lot has changed in the mobile space. Smartphone adoption has finally gone mainstream. The fortunes of Nokia,
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